初级保健早该重启了, and Amazon’s recent acquisition of One Medical is confirmation that innovative change can no longer be avoided. 3美元.9 billion purchase of a technology-focused primary care company demonstrates Amazon’s 欲望 to continue its foray into medical care delivery, 专注于医疗保健, 健康, 以及客户体验.
这并不是亚马逊第一次进入医疗保健领域, it will be its most significant as it obtains a consumer-friendly model that can be rapidly scaled in communities across the country. One Medical is a membership-based service that offers patients both in person and virtual primary care physician visits, and its acquisition provides Amazon with a ready-built platform to immediately deliver care in many large markets across the country. One Medical’s significant growth over the past 15 years is attributed to its technology-focused care experience and low-cost footprint, 通过战略伙伴关系和投资实现. One Medical is built upon the premise of 24/7 primary care and mental health access based on a combination of on demand virtual care and same-/next-day appointments in busy locations.
而云顶集团40011官网往往对付款人的要求作出反应, 决定初级保健的是消费者, 亚马逊正在吸引关注健康的千禧一代和Z世代, 谁是最大的购买者群体. 这些消费者对以技术为中心的健康方式的需求越来越大, 通常从初级保健开始. This acquisition further reflects several trends that all suggest the traditional primary care delivery model will soon be forced to change.
- 消费者越来越重视无障碍和无缝的护理体验. Most primary care networks are dependent upon personal provider relationships, but as Amazon has 证明了 因为它扰乱了其他市场, 消费者愿意为了方便而改变忠诚度, 交货速度, 方便使用. Health systems that want to stay competitive must reevaluate the unique needs of their patient population and offer tailored solutions.
- 以合理的成本提供高质量的护理 想要的 消费者. One Medical’s annual membership fee of $199 not only grants access to concierge-like services, but it also captures patients who may be focused on 健康 but are reluctant to engage with traditional health delivery systems. 五分之一的千禧一代说他们 负担不起基本保健云顶集团而美国人的平均花费是 每年1 800美元用于补充健康和健身云顶集团.
- 虚拟医疗不会消失,尤其是初级医疗. An increasing number of tech-savvy consumers 欲望 on‑demand services in the form of telehealth and mobile apps. Amazon’s large employee base could constitute a significant source of One Medical subscribers through an employer-sponsored subscription that would supply a ready-built consumer base in communities across the country. 尽管仅凭这一点就能显著影响市场, employer- and payer-based plans are also choosing convenience and ease over the more traditional primary care model.
- 可扩展的初级保健模式需要较低的扩展成本. The capital investment requirements of a One Medical practice are significantly less than that of a typical de novo primary care start‑up because this operating model reduces space and staffing requirements by replacing typical front desk functions with app-based solutions supported by centralized staff. 这使得One Medical能够根据消费者的需求迅速进入新的地区, 通常在低平方英尺, 租用空间. Health systems must centralize administrative and clinical support functions where possible, 创造规模经济,为小规模的临床实践让路 操作 有效地.
- One Medical的初级保健模式对供应商也很有吸引力. New medical school graduates are increasingly prioritizing their lifestyle over the demands of building a practice. 按需初级保健模式可由下列人员组成 欲望 以轮班为基础的实践风格,较少的小组问责制. This may not only be a recruitment draw for providers who are unwilling to commit to a traditional practice but could also give health systems the opportunity to create an alternative compensation methodology.
当务之急是明确的. Healthcare organizations need to reimagine their delivery of primary care as soon as possible, and the speed of implementation will be critical so these entities can respond in a timely manner to market disruptors. Though most healthcare organizations have increased their focus on primary care in recent years, many would be challenged to quickly pivot to a nimbler model due to technology limitations, 他们对现有设施投资的依赖, and the perception that this type of concierge-like model might seem contradictory to their mission and vision. But whether new models are developed internally or partnerships with companies like One Medical are pursued, 云顶集团40011官网将被迫作出反应.
等待的成本对云顶集团40011官网来说可能是可怕的. 没有这种类型的投资, an increasing number of physicians will no longer have traditional referral ties to a health system. 与这些提供者保持紧密的联系, 不管他们的雇主是谁, 将是保持一个组织的云顶集团40011官网网络的关键. 然而,即使是那些已经在追求 创新的方法 可能还需要数年时间才能有效地将初级保健发展为核心云顶集团项目.
云顶集团40011官网应立即采取哪些措施?
更以消费者为中心的新车型将继续存在.
早期采用者将为应对市场破坏者做好最好的准备.
了解更多出版于2022年7月25日